LO1 Task 1: Analysis of audio-visual promos Sex And The City 2 trailer

 Sex and the city 2

The purpose of this trailer is to advertise the 2nd movie of Sex And The City, it intrigues the audience by showing the punch lines and the music they use in the background, which also links with the location 'Empire State of mind-Alicia Keys'  The trailer starts off by cutting from one shot to another in New York City to reveal the location then the four characters which appear on the screen in the four beats of the song, this makes it look very effective. Straight away you can tell the target audience of the film is adult females, as the main four characters are women in their mid 40's. The following part of the trailer shows a lot about struggling with families and marriage which also supports the target audience of females in their 40's. Before the date release appears, a rhetorical question is asked, "what happens after you say i do?" this connotes that the movie will be about finding the answer for this question. Straight after the question, there is a song change and a heavy beat appears which is very effective and fits the trailer well. Towards the end of the trailer the song is changed again which shows a change of an emotion, she sees a past lover and a heart beat sound is heard. Then the original Sex And The City theme tune is heard and the trailer shows the complications of the four women. The movie then completely ends with the four friends saying "we're soul mates." and then the title sequence appears. The main connotations of this trailer is High class fashion, New York, makeup, hair, Abu Dhabi (girls holiday) and love, this is all shown throughout the trailer with mis en scene- costumes of the characters and different camera work. The genre of this is Rom-com/drama, It is a feel good movie which stereotypically would be liked by the majority of females. The rating of the film is a '15' making it all pretty adult contemporary, this is probably because of the strong sexual references. The film has a strong female lead role making it more of a film directed to females.