LO1: Task 2 analysis of audio visual promos: Avengers assemble.

Genre: The Genre of the movie is an Action Supernatural, as it is action packed and filled with fighting but the characters are all supernatural.

Content and Meaning: The story that came across through the trailer, is basically about all the avengers getting together to fight evil and save New York. The genre is supported straight away as soon as the trailer starts, you see people running away and fire shooting from the sky and the narrator says "War has started" connoting that the film is going to be an action movie. The first avengers that get together are Black Widow and the Hulk. The trailer shows a man explaining to Thor how he wants all the avengers to get together and use their powers, showing how the film came up with its title "The Avengers Assemble." After Thor the next avenger you see is Iron Man making his entrance by shooting up to the top of a building. You then see Captain America appear standing next to both Thor and Iron man. Before all avengers become friendly with each other you see Thor attacking Captain America at a low angle shot making his look powerful, and then Captain America Shielding himself from a high angle shot making him look weak and small. 1.27 seconds in, the character who plays the hulk says "we are not a team, we are a time bomb." connoting that they could explode after a period of time. Although he said they are not a team, 1.48 into the trailer you see the hulk saving Iron Man from falling from a building. 1.58 seconds in you see all Avengers in a group, connoting they actually are a team. The film is shown by the trailer to be very action packed and interesting.

Form: Like most trailers the first shot is an establishing shot of some buildings. The second shot is a group shot of people running away which connotes that something is attacking.

The shot is 0.42 seconds in, it is clearly computer generated. This shows that the film is based in New York, and that there is obviously being some attack of the city. I think this shot is really well made and looks effective.

This shot is the first shot you see have some of the avengers together, Thor, Ironman and Captain America are 3 of the most famous avengers, so this will make the audience very excited as it is the first clue they get that the trailer is about all the avengers. 1.12 into the trailer you see Black widow, she is going solo doing many action moves, I think this is important because it's the only female avenger and it shows many shots of her showing her power even as a female. 1.25 in shows a close up of Black Widows face looking in fear and crying, this shows that even though she is a super hero, that she still has a weak side. 1.27 looks like the Hulk and Black Widow are working as a team to save the city.

The shot above shows how good the graphics are in the film, it also shows Thor, Captain America and Black Widow working as a team, this makes it  more exciting for the audience. 1.40 shows a tracking shot of some of the avengers using there powers on the street. 1.57 shows an arc shot of all the super heroes prepared to fight with their weapons, i think this is effective as it is the first and only shot of all of the avengers together in the trailer. The costumes of all the characters stand out and have it's own individuality. Black Widow consists of a black tight suit and a belt, Thor wears lots of armour and a red cape as well as carrying around a weapon that looks like a very big hammer. Captain America wears a skin tight suit in the colours of america with his matching sheild. Iron man consists of a red and gold armoured suit that contains all his powers and last of all the hulk wears shorts and shape shifts into a giant green angry looking man.


Purpose: The purpose of the trailer is to advertise Avengers Assemble to the audience.

Audience: The audience are people who like action movies and super heroes, it is stereotypically aimed at males because of the genre.